Monday, February 29, 2016

Marketing: Print Media

Posters:
 Pop sugar said: "The entire Hunger Games franchise has been building toward Mockingjay — Part 2, and the posters for the movie look like nothing we've ever seen before from Katniss and her crew. Not, the latest poster is here for IMAX, and it's stunning. The revolution in Panem has been building, and we'll see the results when the movie premieres."




Talk about a girl on fire. It’s a really dramatic look, which seems appropriate given that this isn’t just the last The Hunger Games Mockingjay Part 2 poster, but likely the last Hunger Games poster, ever.



 The poster features Jennifer Lawrence, decked out in red gear, sitting on President Snow’s white throne. She looks rather regal and radiant. 

That bright red armor is pretty bad ass, and it contrasts perfectly with the rest of the white poster. And it’s all part of the campaign of District 13 to stand against The Capitol and imagine a better tomorrow. 

FACES OF THE REVOLUTION:

It was said in Forbes magazine: "But they are just another example of what has been an incredibly confident and genuinely engaging pieces of poster art going back to the first sequel if not the first film outright. We talk a lot about generic poster art and photoshop atrocities, but I would argue that the various Hunger Games posters for the four film series have often been genuine works of art.
The Capitol propaganda posters for Mockingjay part I were remarkably clever, to say nothing of the skewed commercials that were of course discreet teasers for the film. And of course these posters, which are counterpoint offerings, propaganda posters for the revolution this time around, are rather gorgeous.
These posters don’t state the name of the film or even the character being highlighted. Much of the unconventional promotional materials were confident enough in the intelligence of their audience to not necessarily slap “Hunger Games!!” all over the place just to make sure audiences knew what was being teased.
 Like the other pieces mentioned above, they work as stand-alone art as well as marketing,the designs, which basically hide the stars in darkness and war paint, shows a genuine affirmative confidence not just in the product  but in the that that the fans will follow them home.





100 days before The Hunger Games: Mockingjay Part 2 was released , a special poster was released to mark the occasion. 
The landscape poster features Jennifer Lawrence as Katniss, with her face covered in red face paint in the shape of a Mockingjay, against a black background. It's basically the "Faces of the Revolution," character poster, with just a teeny tiny addition.





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