Guerrilla Marketing

Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.


For Mockingjay Part 2, promotion started  in the form of the rebellion hacking into the Capitol’s official Twitter page.
The page had been inactive since last November, and on 1st June it began tweeting.

 Never-seen-before footage from the film will be unveiled at the movie's presentation at Comic Con in San Diego in July.

As part of other promotional activity related to the film, billboards featuring the salute symbolic of support for Katniss, has been put up in 18 different countries.

 Each billboard shows a different hand, featuring varying ages and races.