Sunday, February 28, 2016

Marketing

Along with the film's first teaser poster, Lionsgate released a teaser trailer on March 18, 2015, titled The Hunger Games Franchise Logo —  featuring the transformation of the Mockingjay, along with notable quotes from the previous three movies, as well as a quote from the new film.The teaser was also played at screenings of Lionsgate's The Divergent Series: Insurgent. .


 On June 1, a brand new teaser poster for the film, featuring a vandalized statue of President Snow, was revealed on the viral site http://www.thecapitol.pn/





On June 9, the teaser trailer for the film was released, showing Katniss standing at the top of a giant statue that portrays the three-finger salute, which becomes the official hand signal of the revolution, accompanied by dramatic drum beats.

Teaser Trailerhttps://youtu.be/3WFw7oMNR0I

A series of different posters, featuring the main cast with red Mockingjays painted on their faces, was released in July by Lionsgate.

Later in July 2015, Lionsgate released a motion and teaser poster and propaganda video, followed by the film's official trailer. 
Trailer : https://www.youtube.com/watch?v=cbd_s-486vQ#t=16

In August, a poster was released stating "100 days until The Hunger Games: Mockingjay - Part 2".



 However, it was taken down shortly thereafter, as the text on the poster appeared to resemble a swear word due to layout.

However, another "bold and beautiful" poster was released depicting Katniss standing on the shoulder of a fallen President Snow statue.



In October 2015, the first official clip and the final trailer were released,followed by the film's theatrical posters. In October, fan sites revealed the first two TV spots.

"The Mockingjay App" was revealed on October 20.




In certain parts of Israel, the poster which depicted the image of Katniss (Lawrence) aiming her bow and arrow was removed over concerns her image would offend ultra-conservative Jewish audiences. 
Instead, a fiery Mockingjay in the poster's background replaced Lawrence in marketing materials in multiple locations in Israel. Lionsgate did not comment on the Israeli marketing campaign.





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