Sunday, February 7, 2016

LionsGate Brand Ideology

Lions Gate Entertainment's first big success was American Psycho, and the company has since built a reputation for backing films that major studios find too controversial (Fahrenheit 9/11, Requiem for a Dream, Crash, etc.)
They have done a fair amount of movies in the genres of Horror such as Texas Chainsaw, Asylum, Silent Hill etc as well as Action Thrillers such as From Paris with Love, The Expendables and The Mechanic.
They tend to make movies that are part of a series such as SAW. The Twilight Saga and The Hunger Games itself.
In recent years they have been producing and distributing films that appeal to a younger audience i.e: teenagers and young adults. These films include Twilight, Hunger Games and Divergent. 
Lionsgate is committed to being an innovator – in pioneering new business models, and in creating windowing strategies to adapt to audience needs and changing viewing habits.

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