Convergence

Convergence is the process by which a range of media platforms are integrated within a single piece of media technology.  

Technological Convergence

For example the new X Box 360 is a games console, a DVD player, an internet modem.
The iPhone is a phone, a camera, a video camera, an mp3 player, an FM radio, a games console, a web browser, a palmtop computer.

This demonstrates ‘convergence’ of a wide range of technologies.

Media institutions recognize that audiences enjoy using converged technology, want to consume media in a variety of different ways (including ‘on the go’)  and provide short form content for downloading eg video clips, trailers, music videos, jingles, wallpapers, music tracks etc.

The Hunger Games had a number of games both online and apps for phones.

The soundtrack for the first film was released as The Hunger Games: Songs from District 12 and Beyond, which included songs such as "Safe and Sound" by Taylor Swift 

Institutional Convergence

When two or more production houses come together to produce a media product, as can be found in The Hunger Games series where Lionsgate and Color Force Production worked together to produce it.